SEO Marketing

Archive for November, 2009

ou can find lots of information about SEO on the Internet. A lot of it is theory based. That means the information has not been tested in a real world situation. Here are some SEO techniques that have been proven to work.

1) Primary keywords in page title.

This is an easy technique that everyone can implement. Always include your target keyword phrases in your article title. That will help boost your search rankings. Don’t just use your company name or domain as the page title. If you really wish to include your company name, place it after the primary keyword phrase.

2) Use of unique Meta tags.

Although Meta tags are invisible to the visitor, search engines still rely on the information to rank web pages. Try not to use the same Meta tags for all the pages. The two most important Meta tags are the “keywords” and “description” tags. Use unique tags for each web page.

3) No duplicate content within the same website.

The search engines are coming down hard on websites with duplicate content within the same domain. Websites may be banned or penalized. If you have websites that require duplicate content (e.g. print friendly pages), always use canonical urls to specify the primary web page.

4) Back links!

Don’t forget to acquire as many relevant back links as you can for your website! Many webmasters tend to spend too much time generating content, and they forget to acquire back links. More traffic doesn’t guarantee more traffic. But more back links will get you more traffic for sure!

There are more that you can do. But the above techniques represent the bare minimum. In other words, you must implement these techniques for your site to rank well in the search engines. Here is how you can practice and improve your SEO skills.

1) SEO contests.

This is the number method for perfecting your SEO skills link in the current promo junkie contest: Oes Tsetnoc . In order to find out how good you are at SEO, you must pit your skills against other webmasters. Usually, those who compete are new to SEO, so the competition is fair. Besides, everyone can share their experiences and learn from one another. It’s a great way to put SEO into practice.

You can find out more about SEO contests from blogs, forums, and other webmaster communities. Word travels fast on the Internet. If you are well connected, you will hear about them sooner or later. The best part is, while practising, you stand a chance to win great prizes! For every contest, a few generous sponsors tend to sponsor prizes such as cash, gift vouchers, digital products, etc.

2) Webmaster forums.

SEO contests can take a month or two to complete. If you don’t wish to participate in such contests, you can join webmaster or internet marketing forums to learn more about SEO. Many members are more than happy to share real life experiences with the rest of the community. If you have questions, just ask. You will be surprised at the number of members who are happy to provide you with great answers. In time to come, you will become an SEO expert. Now it’s time for you to share what you have learned with the community.

Do you know that you can promote your own products and services using press release distribution services? It’s true.

When you issue a press release, think of it as an SEO campaign. (You can read more about SEO news here). What do you usually do when you are performing SEO?

You want back links from authority sites right? Well, when you distribute a press release, you are sending your PR out to many well established sites such as Cnet News, InboxRobot, EINNews, etc. These sites have been around for years, and links from them are very valuable.

Valuable in the sense that you can boost your search engine rankings. In today’s age, any marketing campaign must involve the Internet (read more about Internet marketing news here). For all you know, the bulk of your business will eventually come from the Internet.

As the major search engines own the lion’s share of web traffic, it becomes impossible for business owners to ignore this traffic source.

To perform SEO properly, your job is not just to get back links. Back links MUST come from authoritative sources. Otherwise, your site may get penalized for link spamming. In addition, make sure your links come from relevant articles. This isn’t too much of an issue since in a PR, you have full control over what you want to include in the release.

Note that a PR is different from an article distribution. You can’t use articles to promote your business directly. The article directories will reject your articles. But you can use PRs to promote your businesses directly. Talk about your new products, new shipments, new customer service policies, and so on.

Your PRs will help you attract targeted visitors from Google News, and other major news aggregators. They will also stay online indefinitely to help you gain more traffic in the long term.

Article submission service provider now accepts Wordpress blogs.

The system was initially setup to post to Articledashboard and ArticleTrader scripts. However, more and more article directories are switching to the Wordpress script.

To keep up with the evolution of article marketing, we have decided to modify our system. We can now post content automatically to Wordpress article directories. From the publisher’s point of view, this is a great way to get free content on a daily basis.

Each article has the potential to attract hundreds of visitors per month. With thousands of articles being posted each month, publishers can only stand to benefit. This is truly an automated blog!

Articles that are posted are mainly published by industry experts. They come from diverse markets, so publishers can expect to receive a wide variety of expert articles. Each article will be at least 450 words in length, and will contain 1 or 2 links at the bottom. The links must be kept intact in exchange for the free content.

To allow automated blog posting, an account with admin rights must be setup for us. We will use XML-RPC to post articles to your Wordpress blog. As XML-RPC is disabled by default, webmasters need to go to their Wordpress admin control panel and enabled XML-RPC (Settings > Writing). Once XML-RPC is enabled, you will receiving quality articles from our end.

Publishers and webmasters are free to place ads on the blogs. For those want to own a Wordpress article directory but don’t have the resources to promote the site, this is a great way to get fresh content on a daily basis.

Of course, article directories are expected to be promoted. In time to come, the articles will be indexed by the search engines and the blogs will start receiving traffic. Link building is a must for the blog to have any chance of success.